Director of Group Sales

The Director of Group Sales drives group business across corporate, association, and leisure segments. This role focuses on high-value relationships and long-term partnerships.

The Hotel Agency connects Directors of Group Sales with hotels targeting premium group demand.

Key Director of Group Sales Responsibilities

  • Lead group sales strategy and execution
  • Manage key accounts and major clients
  • Forecast group revenue and performance
  • Collaborate with catering and events teams
  • Oversee sales team performance
  • Maintain market competitiveness